Thursday 3 October 2013

On the way to become an Event Photographer

Being an event photographer is not all about shooting people in different poses at an event. Every new event is a challenge and the photographer should be ready for it in every way. Here are some of the things that one needs to become an event photographer:

1.    People are more willing to take a chance with photographers who are more experienced. Grab every chance to show off your skills and expertise. This will help build your portfolio and people will be eager to employ you. You can also take advantage of print and online advertising. However, the best way to promote your work is to build a website. It also gives you the chance to show your previous works to your potential clients.

2.    Once you are engaged for an event, make sure to get the requirements of your client. It’s better to know beforehand the expectations of the client than finding later on that what you delivered was not what the client wanted. Also, don’t make hollow promises. Only promise what you can deliver.

3.    Develop your own trademark style for the various kinds of events. Not every event can be covered using the same approach. It will make your work boring. Also, note the priorities of your client regarding the event. It will help you to decide which style to pursue. People always want a new experience from Melbourne Event Photographer.

4.    In an effort to get creative shots, don’t forget to take the necessary shots. Make sure that the key people and aspects of the event are aptly covered. Once you are done with that, you can try out the edgier and more creative shots.

5.    While editing and filtering the photographs using Photoshop, don’t overlook the fact that people want shots that are closer to real life. Don’t get carried away while editing the shots. The client may not find attractive what you found great.

6.    Make sure to deliver the shots on time. People want to see themselves looking good as soon as they can. They may become irritated and impatient, if they don’t get what they wanted and on time. Melbourne Event Photography makes sure that the images are always delivered on time and are great.

Friday 27 September 2013

Reasons to go to a Photography Studio



A professional photography studio experience is an experience like no other. We can get exquisite, well composed and shot images. And the best part is that they provide us with flattering lights. In short, they polish our images. The studios have expert equipments and photographers, who provide us with extra-ordinary images. These images are very different and better than the shots taken at home. They also provide different ideas to develop unique images according to the client’s requirements and needs. The one thing that shines out about these photos is that their quality is very high.

Photography Studio Melbourne can be fun. The photographers are expert at making their clients look natural and relaxed. They make the experience as a day to remember. What’s better is that they know exactly that what are the perfect poses for getting the perfect pictures? In addition, they have the latest equipments to capture unique, high quality images. This shows in the finished photos, which are unmatchable in quality. They also possess the latest softwares to remove the flaws from the photos to give adorable images.

One other benefit of Melbourne Photography Studio is that they know how to handle the people while taking the pictures. They know how to be at ease with many people and take great images from the chaos. This further helps the clients to relax. In addition, they are always on their toes and ready to capture all the special moments that may arise with great accuracy. They make the clients feel like stars.

The Melbourne Photographer Studio also provides direction and make up, in addition to the expert lightening. All this makes the persons to be photographed even more beautiful. They bring out your true beauty in your images. The images can last a lifetime and always remind you of the value of those moments.

Thursday 26 September 2013

Reasons to Capture Events

Memories fade and details become fuzzy over time. No matter how much you try to remember them, you can never remember all of them. They may come back but it’s not possible to remember all of the details. This calls for the need to archive and store them, not only in mind but also in photographs. They will help also help us to pass those moments on to our families, friends and to future generations.

No priority can be assigned to the various moments of life. We can’t just mark some moments as important and others as not important. Documenting all the events particularly all the happy family moments is very important.

Similarly, capturing the national moments is also necessary. The photographers that get within the thick of things throughout major world events freeze those moments that generally get washed over in the videos. They lock within the emotions and scenes in every fraction of a second for the planet to visualize and for the planet to recollect. It’s those photos from the terrorist act on September eleventh, cyclone Katrina and the recently devastating earthquake in Japan that made us to bear in mind the frailty of life. Those pictures make it possible for us to remember all the details.

Event Photography Melbourne plays a significant role in history and the future. Whether it’s a family event, a war or a national event, all of them are necessary jobs. It’s extremely important to store them. Today, with many alternative Social Medias like Facebook, Twitter etc. have also increased the value of taking photographs. These unfold across the planet in a matter of seconds permitting the alternative ends of the world to come together to look at what they otherwise would have been compelled to visualize on TV. Melbourne Photography gets you amazing images for social media. Visual documentations of necessary events are also prepared by us.

Today, it is additionally necessary than ever to record pictures rather than recollecting them. Whatever is the occasion- a birthday, graduation, tragic disaster or human blight, keep archiving the events around you by hiring an Event Photographer Melbourne and keep sharing those pictures. So that you can show the coming generations about the events that happened and also show them the images.

Tuesday 24 September 2013

Importance of Event Photographers

What is it that makes event photography important? Today, there are a number of corporations that provide event photography services. They provide services, not only for individuals but also for other corporations. They work in coordination with event organizers. They work hard to produce perfect photographs.

What is so different about event photographic corporation? There are many things that set them apart. They do not rush in to orders. First, they determine whether they can meet the requirements or needs of the client or not. They first create a friendly environment, where the client can discuss their requirements openly with them.

The event photographers are very experienced in their field. They provide various solutions to the client’s requirements. The services may include meeting photography, wedding photography and social event photography to name a few. They may also offer sports events’ photography. These photographers are very skilled, efficient, reliable and professionally trained to offer the best services to you. The client can be assured of a perfect coverage as they use high tech equipments.

The greatest benefit of hiring an event photographer is that he is aware of the different photographic designs from traditional to modern day. They also offer the client samples to know their needs. Nowadays, online photography services are in great demand.

The benefits of hiring Melbourne Event Photographer for a company can have great effects on the company’s promotion. It can help to increase the value of their products also. Photos of the events when posted online can also increase the traffic on the website as the only way to access the images taken at an event is via the image’s owner’s website. So, hire the services of Melbourne Event Photography to get great images of your special moments and events.

Reasons for hiring Professional Photographers

You may find that many people choose skilled solutions like professional photography to get varied kinds of photos for their special events. The majority of the individuals like to have certified photography services for their important occasions.

Even the people that require personal photography wish specialists to try certified services for them. Now days, the professionals are chosen according to their data and the sort of resources that they're utilizing.

Having the simplest photography tools permits them to form the best outcome with the photos they capture. The professionals have received the essential coaching to permit them to capture varied forms of shots. They can conjointly take special shots, cluster photos, baby shots and varied photos for weddings and other special events.

These specialists will gift varied kinds of solutions for you. They have received the essential coaching to permit them to capture various kinds of photos. These professionals may also provide you with portrait services. These professionals are skilled in taking varied photos and conjointly family pictures. These specialists can positively do great wonders and switch a standard image into a true work of art.

These knowledgeable photographers can turn out the simplest photos through their skills. After you are through choosing one of these professionals, you will completely like the finest quality pictures that they will provide.

The professionals have the proper skills and resources; they can provide you with the simplest refracting functions for your pictures. They can also remove the imperfections within the photos.
Furthermore, they can have the photos on wonderful quality canvass that may further improve the photographs. These will definitely look nice once the photos are placed on the walls.

For people who want to host varied events, it's necessary to rent an expert who can professionally capture the photographs. Due to the fact that these printouts are restricted to a precise range, you must opt for the finest and charming images from the various pictures that are offered. Additionally, they also provide the best advices on choosing the finest ones that you will surely like to print.

One can get their solutions for any kind of image desires that one simply wishes for from Professional Photography. Melbourne Photography can conjointly also give you portrait solutions; with completely different forms of outputs, they can turn these simple pictures into images that are really distinctive and conjointly fashionable at the same time.

Reasons to take Photographs



Most of the photographers, we would say, have a tendency to take images just to earn a living or to get cash. Others may say that they have a tendency to communicate or illustrate their client’s products through a way they want it conferred. And, still other photographers might argue that photography is to document an incident, news, or some special day.

People take photographs mainly for three reasons. They are : they can be used to record history, beauty as accurately as possible. Secondly, They can be used as an artistic medium, to evoke feelings in the viewer that transcend the mundane present. Thirdly, it is an enjoyable experience for the photographer. Every good and interesting photo takes you on a journey. That can be a journey to the place (well, not in a literal sense), a journey into the photographers mind and more often than not a journey into your own mind. That's the whole beauty of it.

If we ask individuals what possessions they'd rescue from their burning house, one in every of the foremost frequent answers is that the album or a pc with their digital pictures. When a person is in panic mode, it’s interesting that people tend to grab photos instead of valuable jewelry. This impulse to save the recorded recollections may be a powerful force that tells us about the role of photography in our lives and our constant need to distil our most precious moments into pictures.

We can preserve the vital events and other people in our lives through photographs. The ceremonies of birth and birthdays, marriages and anniversaries, holidays and new homes can all be recorded through photographs. Pictures are our personal story, a timeline of our lives crammed with faces and places that we tend to love. They're our story that we can share with others. The many pictures that we take can create a narrative of our lives.

Images are far more than a straight forward record. Melbourne Photography speaks to the most effective and most generous a part of people’s attribute – the need to share what people discover lovely and fascinating with others. Melbourne Photographers can help people to share their personal, perfervid and typical way of looking at the world.

Friday 20 September 2013

An Introduction to Event Photography

An event photographer work is to take photos of events like school and college ceremonies, weddings, company meetings etc. The main goal is to catch the sensation and highlights of gatherings, either for the promotional or personal use of the client.

Companies often rent event photographers to cover their meetings and occasions. Hiring an event photographer often becomes a necessity as only a person who is accustomed to covering crowds and huge gatherings, can only cover such large events. The photos taken at a company event are important as they have to be employed in the packaging for the clients or for boosting the morale of the workers. So, the photos should be classy, clear and unique and this can be done only by an event photographer.

The photos taken at these gatherings are of great personal importance to the family or the company, and need a good prowess and creativity. Additionally, to take formal photos of the marriage party or the bride and groom, a happening and creative photographer is a must at family events to capture the moments of the day.

The event photographers can specialize in their specific domains as well. If he is interested in the outdoors and sports then he can become a sporting Event Photographer Melbourne. He can easily find work with the event organizers. If the photographer has knowledge of sports and is able to capture game- changing moments, victory, and unusual events such as long-shot wins then he can become an athletic Event Photographer. These events may also require team photos or pictures of the winners and top finishers, so some experience in portraits may be helpful.

Though Event Photography Melbourne gives artistic freedom to the photographer but it requires that the specific moments or themes are captured. The coverage of events requires balance between candid photography and formal images, so the photographer should have portfolio of both. This will also determine that how much money is paid to the photographer. The prices are also set depending on the experience of the photographer and the labor required and the equipment.

Thursday 19 September 2013

Photography and It’s Types

Photography is a sort of relaxation for folks today. It's a way to make folks enjoy and have a good time with what they are doing. It additionally enhances their skills and makes them attuned with subjects. It helps to make memory of special events and precious moments. People can return back in time and simply remember them by watching photos.

Photography is vital for businesses too. In real estate, aerial photography can capture the realm of the estate which makes it easier for them to have their purchasers see the entire estate. It's a vital selling tool. Additionally, the advertisements and some marketing materials have to include prime quality, correct and clear photos to make their ads effective. The brochure should contain photos of what's being offered.

Astronomers consider photography particularly as an experimental physical science that has to be done to check the activity of the sky day and night. Stars and even planets are good subjects for photos as a man is usually fascinated by the heavens.

Within the apparel industry, photography helps a lot in promoting the most recent trends and designs in fashion. It makes individuals conscious of the wonders of fashion. Nature photography deals with holding individuals grasp and appreciate the wonders of nature by photos of life, natural scenes and flowers among others. Special events in life like weddings, debuts, anniversaries etc are memories that can be captured with photographs.

Another option for a photography enthusiast is studio photography that is in demand for portraits, advertising and merchandise, picture and fashion photography. Melbourne Photography Studio may have a number of photography types. The pictures are taken within a studio that makes the creative person to bear lots of pre-production before this can be done. This is often as a result of lights that are manipulated within the studio unlike outdoor photography.

Wednesday 18 September 2013

Equipping a Professional Photography Studio

This article is all about setting a professional photography studio. Here are the steps:

1.    A good room is the pre requisite for a good studio. And it's even better, if the room is bare and white and the floor is concrete, painted with industrial grade white paint. Carpets, floor padding, or rugs should be avoided as much of the equipment is electrical and can cause a fire hazard.

2.    Lightening is the critical part of photography. Utmost care should be taken while setting the light sources and no outside sources should be allowed to creep in. Even small cracks under the door can ruin certain types of shots.

3.    Usually, three umbrellas are enough for any size studio. They are used to provide a constant light source to create the lightening temperature for the shoots. They are each mounted on a tripod and can be easily swiveled and moved around the studio. The studio should have a minimum of three umbrella strobe lights.

4.    Platforms are an important part of any studio. They are used for standing, sitting, leaning, or for placing things on. A studio can have as many platforms as it wants. Flat wooden crates with no seams or edges work best, and should be spray-painted black.

5.    Solid, sturdy trusses are the best for handling the lights. These are metal frames which can be used to adjust the lights.   These are metal frames which can be used to hang lights from, hang backdrops. They can completely change the look of a studio. The size and number depends on the size of the studio.

6.    A ladder is also an important necessity and they can come very handy in a studio. They can be used to adjust the lights. In fact, a ladder permanently stationed at each lightening tripod is much more comfortable not only for the adjuster but also for the clients, models, hair stylists, make-up artists, wardrobe specialists, and other staff who are paying for their time by the hour.

7.    The White Balance Card (WBC) is used to adjust the camera's settings to the lightening, as well as adjust proper focus settings. It has several shades of white as well as a black and white checker pattern to adjust the settings. The color palette can be used in conjunction with the light meter to create the desired colored lightening in the studio.

Melbourne Photography Studio provides you with all these facilities and much more to get you the best results. In fact, you can set up your own Photography Studio  Melbourne

Tuesday 17 September 2013

Benefits of Product Photography



Many businesses become victims of poor sale due to poor photography of their product or services on their web site. It is common for businesses to own photos of their products or their employees doing their work. But most of them are taken by the boss either on his iPhone or on a traditional camera with poor lighting. These photos are, most of the times blurred or in low resolution.

The good part is that at least they know the importance of getting photos of their products and the bad part is the execution sends it all back out of the window. The first thing that a potential buyer would do is hunt for their web site, book or publication. Those few moments, typically seconds, decide whether or not your company is the one with that they require to shop for.

If you're merchandising a product, a physical factor, ensuring that it's well lit, focused and not untidy by numerous irrelevant surroundings is important. The image should be such that the client is easily able to assess the product's features because you can't be there to inform the client that the factor they want the most is that the fourth factor from the left. Clear, crisp and well made photography is what will sell your product more as compared to a contender. It's just like dressing up your product within the very best light - after all, you'd do the same if you had a store - thus a web site or book are not any different.

Good images are not free unless you've got a good camera mounted on a stand and can be shot in a bright area or studio and you are the photographer. However, with a small investment in creative photographer for a day or half, the photographs can last for a decent few years of the lifetime of the merchandise, longer if it doesn't modify its look.

Just consider the images of the Apple products. Their product photography is the epitome of how product pictures ought to be displayed - crisp, well-lit and on as clean and straightforward background as attainable. So, if you're considering a replacement web site or leaflet for your business and have that folder of dodgy, blurred and useless photos, call Melbourne Product Photography and we will introduce you to our most trusty photographers. Product Photography Melbourne will help build your product image and make it appear thousand times better.

Thursday 5 September 2013

Poor Photography Side effects for your Product

For a company that sells products, products are everything. So, the products have to be the most appealing to the potential customers. One can't mold a product but one can highlight its important features to present them in the most attractive manner. Good photos have the power of making even a simple product appear extraordinary.

When selecting a method of photography for your product you should contemplate the potential client's opinion of what they realize attention-grabbing and appealing; what one buyer finds skilled, another could find bland or boring. Therefore, in a world saturated with banal and boring mental imagery, it is progressively troublesome to get noticed on the net, the goal is to take care of a balance between creative thinking and expertness whereas still manufacturing a perfect photograph of the merchandise.

What about the poor photography? Poor photos give a signal to the client that you are not serious enough about your product. Copied images from the net just won't do it for you. Only unique photos can make you to stand out and show to the customers that you are serious concerning your product.

Every product has some traits that require to be stressed and thus each image ought to be customized according to the item. If all of your product shots are same, the client can get tired of looking and move on, however, if you employ attention-grabbing photos and provide the client a chance to move with or use their imagination to have an effect on a picture, it'll stimulate a a lot of responsive reaction. Individuals notice time and energy, and that they are a lot willing to expend energy taking note to details of every photograph if the other person did also.

Good quality photos by a Product Photographer Melbourne help you to show your customers the benefits and key features of your product. Remember that a picture can be worth a thousand words, but a great picture can be worth ten times. It can not only increase the sales but also promote your brand. Melbourne Product Photographer can also help you to distinguish yourself from the competition.

Tuesday 3 September 2013

Product Photography Importance and ways

When people are doing shopping themselves, they can pick a product, feel it themselves and try it on before deciding to buy it. But if they are shopping online, they don't have the same privileges. That's exactly where product photography comes in play. It can help a lot in swaying the potential buyer's decision. You need to give them real life like experience online to sell your products.

Even if your products are great, it is very tough nowadays to sell them online without promoting them through images. In order to get good sales, one needs to display the products on-line to focus on audiences set in varied locations. Poorly lit and granular product photographs definitely won't make potential customers to spare their hard-earned money or create editors swoon with delight, therefore going to grips with sensible product photography is important if you would like to achieve success.

So, once it involves Product photography what are your options?  Basically there are two:

1. Pay money for some skilled product photos by an expert photographer;
2. Learn to require decent shots yourself.

Professional Product Photography Melbourne may be thought of expensive and out of reach for the typical average maker. But one can't ignore the amazing results one gets, if a professional photographer is hired.

And if still, you can't afford a Professional Photographer, you can always learn to take shots yourself. But then one may start worrying about a good camera. Spare the worry. You don't need to buy some fancy SLR camera for taking photographs. A cheap digital camera with a minimum of 3 megapixels is more than adequate. However, it is worth reading the manual and understanding what settings to do, though the automated settings are more than enough for your average photographs, with a trifle little bit of effort you'll be able to capture a lot of skilled shots if you know what you're doing and avoid plenty of post process on the pc later. But it is always best to get Melbourne Product Photography. Professional photography can only do good to  your product and business.

Wednesday 28 August 2013

Tips for Great Product Photography

Product photography is a craft in which the artistic thought speaks louder than the capacities. And a product photographer's work is to go out of the box and create masterpieces that speak out about each and every detail of the object in concern. He should always experiment with new ideas and use different angles, while paying attention to the minute details in the closeups.

The product photography's sole purpose is to capture all the best features of the product at all costs without risking the quality. Some of the techniques to get great product photographs are:

1.      Always create the photographs with natural settings, so that they don't appear to be fake. Use shadow reducers and filters only if they are required.
2.      Always take care of the brighter as well as the dark sides to get the perfect balance in the picture.
3.      Try to take the photos in natural light but make sure that there is lot's of light. Shooting the photos during the day light always gives the best results. Otherwise, use a light box.
4.      Using a white background always gives the best results as it creates a focus on the object itself. Try to make an infinity curve as it enables the photographers to shoot the products against an endless white background.
5.      Never use a camera flash unless you have an indirect source of light. Because a camera flash will brighten only the front and cast everything else in the shadows, which doesn't give a good picture.
6.      Try to use an external flash. It points either upwards or to the side, thus lightening the object indirectly. This gives a more accurate representation of the product.
7.      Try to use unusual angles and unique point of views as you never know which angle will end up revealing the best shots.
8.      Try to use a natural environment as it will help to connect people with the product in the real life. Also, try to use props.
9.      Let people see for themselves the product in various colors available.
10.   Get the photos edited for different sizes and get the touch ups done accordingly. Just upload your pictures to any photo editing software and get to the editing.

Melbourne Product Photography uses the latest techniques that not only enhance the Product photography experience greatly but can also be used for Event Photography.

Tuesday 27 August 2013

Advantages of photographs

Photographs are an important part of our life, not only in one way but many ways. Well, to begin with they are a proof that something actually happened. Just take the example of the first man landing on the moon. If there were no photographs to confirm, we and our coming generations might have even doubted the fact!

Ok, proofs apart. They help to keep the memories alive. We can look at a photograph and remember that moment and even relive it for a while. They might even show us something we ourselves cannot see. They show us things happening all over the world, even though we may not have the means to reach those places in reality. They are the best means of communication.

Photographs are the best means to tell a story. Sometimes, they are even better at communicating a story than the written word. For example a very emotional scene of a family that has just been reunited after a traumatic event may connect with a reader more than if the scene was only written.

Besides these, the photographs play an important role in magazines, newspapers, articles etc. Photographs catch the attention of the readers like nothing else. If an image is included in a media release, article in a magazine, or blog it will grab the reader's attention better than a block of text. This may lead to more people reading the article that accompanies the image. Getting Photography in Melbourne can help to develop such photos which can help to increase the number of readers.
Not only this, photos important for websites as well. People often skim through website articles without stopping to read the full article. A picture is a great way to convey your message quickly to an audience without them reading through a lot of text. The best way to get such great photographs is by hiring professionals like the Melbourne Photographers.

Besides, photos can be easily shared by the other person, which means the story will be seen by a larger audience. Photos can be linked back to an article that we want to target audience to read.

Thursday 1 August 2013

Playing with Portrait Photographs

If we have a look at our history, portraits have always been attached to the rich and the powerful. They used to commission artists to portray them using paintings in all their glory. However today, portraits have become a common thing for every class of people. In fact, portraits paintings are being made using other media like photography, video, digital media etc. as well.

So, what exactly is a portrait photograph? A portrait photograph is a meaningful photograph. It can be defined as a flattering representation of an individual. It shows all the good things about a person. The whole point of a portrait photograph is to capture the expression and a bit of the character of the person. The face is usually the focus of the portrait, though the whole body may also be included. They are usually captured and composed in a studio by a photographer using the required lightening effects.

Eyes play an important role in a portrait. Any human emotion like anger, love, curiosity, fear, hope etc. is expressed only through the eyes. They may remain widely open, half-open or even closed, but it’s all in the eyes. If a portrait photograph has to be a successful one then the photographer must play with the eyes. The placement of the eyes in the portrait can make or distort a portrait completely. If the eyes are placed in the center of the portrait and they are wide open, they can have a powerful effect on the viewer. Such types of eyes involve the viewer with the subject of the portrait by invoking their emotions.

To be a good portrait photographer, the photographer should be interested in his subjects. He can’t capture a good portrait if he doesn’t care about his subjects. He should get his subject to experiment with different moods and emotions in the image and try to play with extreme emotions. Also, if the portrait is going to have a background, the photographer should try to control the background so that it doesn’t dominate the picture. The distracting elements should be avoided from the frame.

Some people don’t look good in a pose. In such cases, the photographer should try to photograph the subject when they are at work, with family or doing something that they love. This will put them at ease and while they are reacting naturally to the situation that they are in, some great shots can be taken. Melbourne Portrait Photographer use this approach while photographing children.

A really successful portrait pays off for both the participants, the photographer and the subject. It satisfies the photographer and makes the subject feel good. Satisfaction of both the sides is the essence of the Melbourne portrait Photography.

Thursday 18 April 2013

Portrait photography: Worth a Thousand Words!









Softly curled up fingers, heart-stopping endearing expressions of elation and grief, massive almond eyes with flecks of amber and iridescent shades of enigmatic bronze, and Pac man like toothy smiles that radiate blissful unadulterated joy. Such is the magnificence of portrait photography that has the ability to capture every emotion, hold on to every passion and craft every enthusiasm!

If you have it, flaunt it! It’s that simple. Photography is art on celluloid, intertwined magnificently so that the world can bear witness to your creative juices conjuring up brilliant pieces! As mere mortals we don’t have the ability to breathe life into any soul, but we do have the power to embrace the very emotions that define a soul and portrait photography embodies that very essence.

From the quintessential Victorian era that defined the 19th century, portrait photography has since become more that just a form of ultimate expression. It’s a genre that allows resourceful individuals to generate income while simultaneously indulging in the one thing they are most passionate about, capturing portraits!

Be it intelligent lighting, there is such an assortment to chose from that choices seem boundless and limitless. From back light, key light or butterfly light, artists have the ability to bring out the very best in every image. Eradicate imperfections, eliminate drawbacks and get rid of limitations that bound you in any way, manner or conduct and execute flawless photography.

You might not admit it, accept it or agree with it, but people are beautiful. View them through a rose tinted paradigm, empathize and sympathize with them and you’ll perceive them in an entirely different light. Love them and they’ll reciprocate! Incarcerate their engaging emotions on the canvas of imagination and watch how they bloom in front of your very eyes!

Melbourne Photography was founded in 2005 and is now recognized as one of Melbourne’s premier photography companies. Merry is an professional optimizer. This author has written many articles on Melbourne portrait photography and product photography. To get the services of melbourne photography just call us at (03) 9972 1822