Many businesses become victims of poor sale due to poor photography of
their product or services on their web site. It is common for businesses
to own photos of their products or their employees doing their work.
But most of them are taken by the boss either on his iPhone or on a
traditional camera with poor lighting. These photos are, most of the
times blurred or in low resolution.
The good part is that at least they know the importance of getting photos of their products and the bad part is the execution sends it all back out of the window. The first thing that a potential buyer would do is hunt for their web site, book or publication. Those few moments, typically seconds, decide whether or not your company is the one with that they require to shop for.
If you're merchandising a product, a physical factor, ensuring that it's well lit, focused and not untidy by numerous irrelevant surroundings is important. The image should be such that the client is easily able to assess the product's features because you can't be there to inform the client that the factor they want the most is that the fourth factor from the left. Clear, crisp and well made photography is what will sell your product more as compared to a contender. It's just like dressing up your product within the very best light - after all, you'd do the same if you had a store - thus a web site or book are not any different.
Good images are not free unless you've got a good camera mounted on a stand and can be shot in a bright area or studio and you are the photographer. However, with a small investment in creative photographer for a day or half, the photographs can last for a decent few years of the lifetime of the merchandise, longer if it doesn't modify its look.
Just consider the images of the Apple products. Their product photography is the epitome of how product pictures ought to be displayed - crisp, well-lit and on as clean and straightforward background as attainable. So, if you're considering a replacement web site or leaflet for your business and have that folder of dodgy, blurred and useless photos, call Melbourne Product Photography and we will introduce you to our most trusty photographers. Product Photography Melbourne will help build your product image and make it appear thousand times better.
The good part is that at least they know the importance of getting photos of their products and the bad part is the execution sends it all back out of the window. The first thing that a potential buyer would do is hunt for their web site, book or publication. Those few moments, typically seconds, decide whether or not your company is the one with that they require to shop for.
If you're merchandising a product, a physical factor, ensuring that it's well lit, focused and not untidy by numerous irrelevant surroundings is important. The image should be such that the client is easily able to assess the product's features because you can't be there to inform the client that the factor they want the most is that the fourth factor from the left. Clear, crisp and well made photography is what will sell your product more as compared to a contender. It's just like dressing up your product within the very best light - after all, you'd do the same if you had a store - thus a web site or book are not any different.
Good images are not free unless you've got a good camera mounted on a stand and can be shot in a bright area or studio and you are the photographer. However, with a small investment in creative photographer for a day or half, the photographs can last for a decent few years of the lifetime of the merchandise, longer if it doesn't modify its look.
Just consider the images of the Apple products. Their product photography is the epitome of how product pictures ought to be displayed - crisp, well-lit and on as clean and straightforward background as attainable. So, if you're considering a replacement web site or leaflet for your business and have that folder of dodgy, blurred and useless photos, call Melbourne Product Photography and we will introduce you to our most trusty photographers. Product Photography Melbourne will help build your product image and make it appear thousand times better.
No comments:
Post a Comment